Giorgio Armani Beauty has launched a skincare line for men, Armani Men. The line is described as a “less-is-more formulation.”

In keeping with the brand’s minimalist aesthetic, the black-and-white packaging looks modern, with tall, lean cylinder-shaped bottles and wide oval-shaped tubes. Black caps look elegant on the white packaging.

The line includes:

• The Face Wash, which claims “purifies and balances, to combat dullness.” The bottle features the text, as a design element — “99% naturally derived ingredients.” It includes Jojoba Pearls and Birch Bark Extract. 


• The Toner, promoted as revitalizing and pore-refining. The bottle features the text, “94% naturally derived ingredients.” It includes Baobab leaf extract. 


• The Moisturizer, Face & Eye says it hydrates, revives, and protects the skin. Formulated with 98% naturally derived ingredients, it includes “Mag C Vitality Complex” and Baobab Leaf Extract.